Social Enterprise Validation Certificate
Participants will enhance their ability in eight key areas:
- Describing what social enterprises are, the contributions they make to local economies and communities, and the challenges they face.
- Write a hypothesis of what your idea can provide and who it will serve. Researching the background of the issue, where it lies and what has been done to help remedy it to date.
- Profile your target customers and beneficiaries - Who uses, who pays? What are the needs and priorities that drive their purchasing decisions?
- Connect with identified target customers and beneficiaries - Interview them to discover their main “pain” points, and what solutions they would like to see. How will your solution help or hinder them?
- Edit your hypothesis. From the results of your interviews, tweak your original hypothesis to reflect what you found in your interviews and any further research you’ve completed.
- Prototype - think about and try to build a “minimum viable product” around the idea you’ve decided on, and share it with the customers you’ve interviewed. What do they think?
- Integrate “Design Thinking” into your product design. How can you ensure the customer is involved in giving feedback at every point in the development process for your product or service?
- Start-selling - how to start trying to sell your minimum viable product to customers, and in the social enterprise context, your customers may not be the same as your beneficiaries!
Participants have four months to complete one of the two following training programs:
- Basic training with the Social Enterprise Institute (online)
- Deluxe training with Common Good Solutions (in-person)
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For pricing and to register email email@example.com or call 902-407-0822