You may have noticed that we have a new look. A new look that took a lot of time and consideration when deciding how we wanted CGS to move forward.
As it is with defining any brand, you need to be very clear about exactly what your vision, mission and values are. So, with that in mind, we took this opportunity as a team to really look at ourselves, and turn some of the tools we use with our clients inward, making sure we were truly nailing our Impact Statement.
What’s an Impact Statement?
Your Impact Statement is the guiding light for all that your social enterprise can and will become. It is, in essence, what your brand is and needs to reflect. It helps keep your vision and mission top of mind, and priority outcomes and performance measures strategic.
Hashing this out to update our mission, vision and values made for some lively discussion amongst the team, but it was a conversation that needed to happen if we wanted our look to accurately reflect who we are, and what we do.
If you’re just starting a social enterprise, or running a social enterprise that has recently changed strategic direction or experienced growth, it’s time to take a good look at whether your brand reflects who you are.
5 things that you can achieve through determining your Impact Statement that you must keep your eyes (and heart) on when going through the branding process are:
Your key messages
How you want people to feel when they interact with your brand.
Keeping these five things in mind while working with the fantastic team at Vibe Creative Group meant we were able to land on a look that accurately reflects who we are and leaves room for all we want to become. A look we are truly excited about.
Common Good Solutions: Where social impact meets smart business
Social Enterprise: Where community needs meet customer wants
Can you spot the Venn diagram?
Written by Maria Wamboldt